How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis

Kevin K. W. Ho, Eric Wing Kuen See-To, Gloria T. C. Chiu. How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis. IJSODIT, 3(4):19-42, 2013. [doi]

Abstract

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