An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making - researchr publication authors

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Shuk Ho, Kar Yan Tam. An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 425, Association for Information Systems, 2004. [doi]

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