An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making

Shuk Ho, Kar Yan Tam. An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 425, Association for Information Systems, 2004. [doi]

@inproceedings{HoT04-1,
  title = {An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making},
  author = {Shuk Ho and Kar Yan Tam},
  year = {2004},
  url = {http://aisel.aisnet.org/amcis2004/425},
  researchr = {https://researchr.org/publication/HoT04-1},
  cites = {0},
  citedby = {0},
  pages = {425},
  booktitle = {10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004},
  publisher = {Association for Information Systems},
}