Experience Me! The Impact of Content Sampling Strategies on the Marketing of Digital Entertainment Goods

Ai Phuong Hoang, Robert J. Kauffman. Experience Me! The Impact of Content Sampling Strategies on the Marketing of Digital Entertainment Goods. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 4750-4759, IEEE, 2016. [doi]

Abstract

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