Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns

Stefan J. Hock, Sascha Raithel. Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns. Management Science, 66(3):1473-1495, 2020. [doi]

Authors

Stefan J. Hock

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Sascha Raithel

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