Stefan J. Hock, Sascha Raithel. Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns. Management Science, 66(3):1473-1495, 2020. [doi]
@article{HockR20,
title = {Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns},
author = {Stefan J. Hock and Sascha Raithel},
year = {2020},
doi = {10.1287/mnsc.2018.3243},
url = {https://doi.org/10.1287/mnsc.2018.3243},
researchr = {https://researchr.org/publication/HockR20},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {66},
number = {3},
pages = {1473-1495},
}