Effect of user-generated content on website stickiness: the case of social shopping communities

Christian Holsing, Rainer Olbrich. Effect of user-generated content on website stickiness: the case of social shopping communities. In Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Yinping Yang, Christopher C. Yang, editors, Fourteenth International Conference on Electronic Commerce, ICEC '12, Singapore, August 7-8, 2012. pages 301-308, ACM, 2012. [doi]

Abstract

Abstract is missing.