Impacts of data warehousing implementation on retailer s marketing performances

Soongoo Hong, Pairin Katerattanakul. Impacts of data warehousing implementation on retailer s marketing performances. In Mehdi Khosrowpour, editor, Challenges of Information Technology Management in the 21st Century, 2000 Information Resources Management Association International Conference, Anchorage, Alaska, USA, May 21-24, 2000. pages 1113, IDEA Group Publishing, 2000.

Abstract

Abstract is missing.