Influence maximization for effective advertisement in social networks: problem, solution, and evaluation

Suk-Jin Hong, Yun-Yong Ko, Moon Jeung Joe, Sang-Wook Kim. Influence maximization for effective advertisement in social networks: problem, solution, and evaluation. In Chih-Cheng Hung, George A. Papadopoulos, editors, Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing, SAC 2019, Limassol, Cyprus, April 8-12, 2019. pages 1314-1321, ACM, 2019. [doi]

Abstract

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