Yili Hong, Paul A. Pavlou. Fit Does Matter! An Empirical Study on Product Fit Uncertainty in Online Marketplaces. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 218, Association for Information Systems, 2010. [doi]
Abstract is missing.