Enterprise Microblog as a New Marketing Strattegy for Companies: Enterprise Microblog Commitment and Brand Loyalty

Zhang Hong, Kem Z. K. Zhang, Matthew K. O. Lee, Feng Feng. Enterprise Microblog as a New Marketing Strattegy for Companies: Enterprise Microblog Commitment and Brand Loyalty. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 74, 2013. [doi]

Abstract

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