Elisabeth Honka, Pradeep Chintagunta. Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. Marketing Science, 36(1):21-42, 2017. [doi]
@article{HonkaC17,
title = {Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry},
author = {Elisabeth Honka and Pradeep Chintagunta},
year = {2017},
doi = {10.1287/mksc.2016.0995},
url = {http://dx.doi.org/10.1287/mksc.2016.0995},
researchr = {https://researchr.org/publication/HonkaC17},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {1},
pages = {21-42},
}