Martijn R. Hoogeweegen, Lorike Hagdorn van der Meijden. Strategizing for Mass Customization by Playing the Business Networking Game. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.
Abstract is missing.