Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study

Val A. Hooper, Sid L. Huff, Peter C. Thirkell. Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study. In Pacific Asia Conference on Information Systems, PACIS 2004, Shanghai, China, July 8-11, 2004. pages 59, AISeL, 2004. [doi]

Authors

Val A. Hooper

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Sid L. Huff

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Peter C. Thirkell

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