Val A. Hooper, Sid L. Huff, Peter C. Thirkell. Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study. In Pacific Asia Conference on Information Systems, PACIS 2004, Shanghai, China, July 8-11, 2004. pages 59, AISeL, 2004. [doi]
@inproceedings{HooperHT04,
title = {Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study},
author = {Val A. Hooper and Sid L. Huff and Peter C. Thirkell},
year = {2004},
url = {http://aisel.aisnet.org/pacis2004/59},
researchr = {https://researchr.org/publication/HooperHT04},
cites = {0},
citedby = {0},
pages = {59},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2004, Shanghai, China, July 8-11, 2004},
publisher = {AISeL},
}