Val A. Hooper, Sid L. Huff, Peter C. Thirkell. IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance. In Hubert Österle, Joachim Schelp, Robert Winter, editors, Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007. pages 669-680, University of St. Gallen, 2007. [doi]
Abstract is missing.