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Leveraging Large Models to Evaluate Novel Content: A Case Study on Advertisement Creativity

Zhaoyi Joey Hou, Adriana Kovashka, Xiang Lorraine Li. Leveraging Large Models to Evaluate Novel Content: A Case Study on Advertisement Creativity. In Christos Christodoulopoulos 0001, Tanmoy Chakraborty 0002, Carolyn Rose, Violet Peng, editors, Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing, EMNLP 2025, Suzhou, China, November 4-9, 2025. pages 21158-21177, Association for Computational Linguistics, 2025. [doi]

Authors

Zhaoyi Joey Hou

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Adriana Kovashka

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Xiang Lorraine Li

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