Social Media Effectiveness for Public Engagement: Example of Small Nonprofits

Youyang Hou, Cliff Lampe. Social Media Effectiveness for Public Engagement: Example of Small Nonprofits. In Bo Begole, Jinwoo Kim, Kori Inkpen, Woontack Woo, editors, Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, CHI 2015, Seoul, Republic of Korea, April 18-23, 2015. pages 3107-3116, ACM, 2015. [doi]

Abstract

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