Ronglin Hou, Fei Wang, Bingchen Guo, Jing Zhao. An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 41, Association for Information Systems, 2021. [doi]
Abstract is missing.