Sylvia Hristakeva, Julie Holland Mortimer. Price Dispersion and Legacy Discounts in the National Television Advertising Market. Marketing Science, 42(6):1162-1183, November 2023. [doi]
@article{HristakevaM23,
title = {Price Dispersion and Legacy Discounts in the National Television Advertising Market},
author = {Sylvia Hristakeva and Julie Holland Mortimer},
year = {2023},
month = {November},
doi = {10.1287/mksc.2023.1442},
url = {https://doi.org/10.1287/mksc.2023.1442},
researchr = {https://researchr.org/publication/HristakevaM23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {6},
pages = {1162-1183},
}