Ann Hsieh, Todd Hausman, Nerija Titus, Jennifer Miller. If you build it, they will come ... if they can: pitfalls of releasing the same product globally. In Mary Czerwinski, Arnold M. Lund, Desney S. Tan, editors, Extended Abstracts Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008, Florence, Italy, April 5-10, 2008. pages 2591-2596, ACM, 2008. [doi]
Abstract is missing.