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Factors influencing consumer purchase behavior toward live streaming commerce

Yen-Hao Hsieh, XinYun Zhuo. Factors influencing consumer purchase behavior toward live streaming commerce. In Yolande E. Chan, Maric Boudreau, Benoit Aubert, Guy Paré, Wynne Chin, editors, 27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021. Association for Information Systems, 2021. [doi]

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