Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan

Chiung-Wen Hsu, Yu-Lin Chang, Tzer-Shyong Chen, Te-Yi Chang, Yu-Da Lin. Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan. IEEE Access, 9:52728-52740, 2021. [doi]

Abstract

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