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Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective

Chien-Lung Hsu, Chia-Chang Liu, Yuan-Duen Lee. Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective. IJEBM, 8(4):292-303, 2010. [doi]

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Chien-Lung Hsu

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Chia-Chang Liu

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Yuan-Duen Lee

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