Chien-Lung Hsu, Chia-Chang Liu, Yuan-Duen Lee. Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective. IJEBM, 8(4):292-303, 2010. [doi]
@article{HsuLL10-0,
title = {Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective},
author = {Chien-Lung Hsu and Chia-Chang Liu and Yuan-Duen Lee},
year = {2010},
url = {http://ijebm.ie.nthu.edu.tw/IJEBM_Web/IJEBM_static/Paper-V8_N4/A05.pdf},
researchr = {https://researchr.org/publication/HsuLL10-0},
cites = {0},
citedby = {0},
journal = {IJEBM},
volume = {8},
number = {4},
pages = {292-303},
}