Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms

Tsuen-Ho Hsu, Tsung-Nan Tsai, Pei-Ling Chiang. Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms. Inf. Sci., 179(1-2):41-52, 2009. [doi]

Authors

Tsuen-Ho Hsu

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Tsung-Nan Tsai

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Pei-Ling Chiang

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