Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms

Tsuen-Ho Hsu, Tsung-Nan Tsai, Pei-Ling Chiang. Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms. Inf. Sci., 179(1-2):41-52, 2009. [doi]

Abstract

Abstract is missing.