Sharing secure m-coupons for peer-generated targeting via eWOM communications

Sue-Chen Hsueh, Jun-Ming Chen. Sharing secure m-coupons for peer-generated targeting via eWOM communications. Electronic Commerce Research and Applications, 9(4):283-293, 2010. [doi]

Authors

Sue-Chen Hsueh

This author has not been identified. Look up 'Sue-Chen Hsueh' in Google

Jun-Ming Chen

This author has not been identified. Look up 'Jun-Ming Chen' in Google