Sue-Chen Hsueh, Jun-Ming Chen. Sharing secure m-coupons for peer-generated targeting via eWOM communications. Electronic Commerce Research and Applications, 9(4):283-293, 2010. [doi]
@article{HsuehC10,
title = {Sharing secure m-coupons for peer-generated targeting via eWOM communications},
author = {Sue-Chen Hsueh and Jun-Ming Chen},
year = {2010},
doi = {10.1016/j.elerap.2010.01.002},
url = {http://dx.doi.org/10.1016/j.elerap.2010.01.002},
tags = {source-to-source, peer-to-peer},
researchr = {https://researchr.org/publication/HsuehC10},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {9},
number = {4},
pages = {283-293},
}