Yansong Hu, Christophe Van den Bulte. Nonmonotonic Status Effects in New Product Adoption. Marketing Science, 33(4):509-533, 2014. [doi]
@article{HuB14,
title = {Nonmonotonic Status Effects in New Product Adoption},
author = {Yansong Hu and Christophe Van den Bulte},
year = {2014},
doi = {10.1287/mksc.2014.0857},
url = {http://dx.doi.org/10.1287/mksc.2014.0857},
researchr = {https://researchr.org/publication/HuB14},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {33},
number = {4},
pages = {509-533},
}