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Captivating consumers: the role of broadcaster image and speech rate in enhancing engagement in e-commerce live streaming

Mingyao Hu, Sohail S. Chaudhry, Zhongzhi Liu, Peggy E. Chaudhry. Captivating consumers: the role of broadcaster image and speech rate in enhancing engagement in e-commerce live streaming. Enterprise IS, 19(5-6), June 2025. [doi]

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