Captivating consumers: the role of broadcaster image and speech rate in enhancing engagement in e-commerce live streaming

Mingyao Hu, Sohail S. Chaudhry, Zhongzhi Liu, Peggy E. Chaudhry. Captivating consumers: the role of broadcaster image and speech rate in enhancing engagement in e-commerce live streaming. Enterprise IS, 19(5-6), June 2025. [doi]

Abstract

Abstract is missing.