Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework

Tung-Lai Hu, Chuang-Min Chao, Chien-Chih Wu, Chia-Hung Lin, Shu-Che Chi. Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework. JTAER, 20(2):107, 2025. [doi]

Abstract

Abstract is missing.