Structural Equation Model for Brand Image Measurement of Jeans

Shu-Jen Hu, Sin-Ying Jou, Yu-Hua Liu. Structural Equation Model for Brand Image Measurement of Jeans. In 9th International Conference on Hybrid Intelligent Systems (HIS 2009), August 12-14, 2009, Shenyang, China. pages 89-94, IEEE Computer Society, 2009. [doi]

Abstract

Abstract is missing.