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Do We Need to Push Harder When Social Commerce Crosses Borders: A Cross-cultural Empirical Research

Shangui Hu, Fengle Ji, Jiankai Wang. Do We Need to Push Harder When Social Commerce Crosses Borders: A Cross-cultural Empirical Research. In Gavriel Salvendy, June Wei, editors, Design, Operation and Evaluation of Mobile Communications - Third International Conference, MOBILE 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13337 of Lecture Notes in Computer Science, pages 256-263, Springer, 2022. [doi]

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