Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales

Nan Hu, Noi Sian Koh, Srinivas K. Reddy. Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales. Decision Support Systems, 57:42-53, 2014. [doi]

Abstract

Abstract is missing.