Yingying Hu, Ling Zhao, Dongdong Zou, Min Teng. Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of Competing Mobile Applications from a Variety-seeking Perspective. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 167, 2017. [doi]
Abstract is missing.