Study on Driving Forces of UGC Adoption Behavior in Service Industry: A Platform Feature Based Model

Ying Hua, Jin Chen, Yonggui Wang. Study on Driving Forces of UGC Adoption Behavior in Service Industry: A Platform Feature Based Model. In Hongxiu Li, Matti Mäntymäki, Xianfeng Zhang, editors, Digital Services and Information Intelligence - 13th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2014, Sanya, China, November 28-30, 2014. Proceedings. Volume 445 of IFIP Advances in Information and Communication Technology, pages 123-131, Springer, 2014. [doi]

Abstract

Abstract is missing.