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Research on the Influencing Factors of the Audience's Purchase Intention in Head Specialized Livestreamers' Live Streaming: Based on the Comparison of Two Platforms

Jiayi Huang. Research on the Influencing Factors of the Audience's Purchase Intention in Head Specialized Livestreamers' Live Streaming: Based on the Comparison of Two Platforms. In ICSLT 2021: 7th International Conference on e-Society, e-Learning and e-Technologies, Portsmouth, United Kingdom, June 10 - 12, 2021. pages 63-74, ACM, 2021. [doi]

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