The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

Minxue Huang, Rizwan Ali, Junyun Liao. The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. Computers in Human Behavior, 75:329-338, 2017. [doi]

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