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"OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li

Haiyan Huang, Jan Blommaert, Ellen Van Praet. "OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li. In Constantine Stephanidis, Gavriel Salvendy, June Wei, Sakae Yamamoto, Hirohiko Mori, Gabriele Meiselwitz, Fiona Fui-Hoon Nah, Keng Siau, editors, HCI International 2020 - Late Breaking Papers: Interaction, Knowledge and Social Media - 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12427 of Lecture Notes in Computer Science, pages 305-327, Springer, 2020. [doi]

Authors

Haiyan Huang

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Jan Blommaert

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Ellen Van Praet

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