"OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li

Haiyan Huang, Jan Blommaert, Ellen Van Praet. "OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li. In Constantine Stephanidis, Gavriel Salvendy, June Wei, Sakae Yamamoto, Hirohiko Mori, Gabriele Meiselwitz, Fiona Fui-Hoon Nah, Keng Siau, editors, HCI International 2020 - Late Breaking Papers: Interaction, Knowledge and Social Media - 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12427 of Lecture Notes in Computer Science, pages 305-327, Springer, 2020. [doi]

@inproceedings{HuangBP20,
  title = {"OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li},
  author = {Haiyan Huang and Jan Blommaert and Ellen Van Praet},
  year = {2020},
  doi = {10.1007/978-3-030-60152-2_24},
  url = {https://doi.org/10.1007/978-3-030-60152-2_24},
  researchr = {https://researchr.org/publication/HuangBP20},
  cites = {0},
  citedby = {0},
  pages = {305-327},
  booktitle = {HCI International 2020 - Late Breaking Papers: Interaction, Knowledge and Social Media - 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings},
  editor = {Constantine Stephanidis and Gavriel Salvendy and June Wei and Sakae Yamamoto and Hirohiko Mori and Gabriele Meiselwitz and Fiona Fui-Hoon Nah and Keng Siau},
  volume = {12427},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-030-60152-2},
}