Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan's international tourist hotels

C. W. Huang, Y. H. Chiu, C.-T. Ting, C. H. Lin. Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan's international tourist hotels. JORS, 63(4):549-560, 2012. [doi]

Abstract

Abstract is missing.