Building Competitive Advantage via CRM Based on Data Warehouse and Data Mining - researchr publication

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Jiejun Huang, Wei Cui, Yanbin Yuan. Building Competitive Advantage via CRM Based on Data Warehouse and Data Mining. In Yannis Manolopoulos, Joaquim Filipe, Panos Constantopoulos, José Cordeiro, editors, ICEIS 2006 - Proceedings of the Eighth International Conference on Enterprise Information Systems: Databases and Information Systems Integration, Paphos, Cyprus, May 23-27, 2006. pages 287-290, 2006.

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