Li-Ting Huang, Cheng-Kiang Farn, Kuo-Lian Yin. On Initial Trust Building for E-Commerce: Revisiting from the Perspective of Signal Theory and Trust Transference. In Proceedings of the 13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005, Regensburg, Germany, May 26-28, 2005. pages 955-968, 2005. [doi]
Abstract is missing.