Web Mining for CRM - An Empirical Study of Computer Game Service Company

Shi-Ming Huang, Irene S. Y. Kwan, Shing-Han Li. Web Mining for CRM - An Empirical Study of Computer Game Service Company. IJEBM, 1(1):36-45, 2003. [doi]

Authors

Shi-Ming Huang

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Irene S. Y. Kwan

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Shing-Han Li

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