Web Mining for CRM - An Empirical Study of Computer Game Service Company

Shi-Ming Huang, Irene S. Y. Kwan, Shing-Han Li. Web Mining for CRM - An Empirical Study of Computer Game Service Company. IJEBM, 1(1):36-45, 2003. [doi]

@article{HuangKL03-0,
  title = {Web Mining for CRM - An Empirical Study of Computer Game Service Company},
  author = {Shi-Ming Huang and Irene S. Y. Kwan and Shing-Han Li},
  year = {2003},
  url = {http://ijebm.ie.nthu.edu.tw/IJEBM_Web/IJEBM_static/Paper-V1_%20N1/06.pdf},
  researchr = {https://researchr.org/publication/HuangKL03-0},
  cites = {0},
  citedby = {0},
  journal = {IJEBM},
  volume = {1},
  number = {1},
  pages = {36-45},
}