Factors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships

Li-Ting Huang, Jun-Der Leu, Cheng-Kiang Farn. Factors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 37-48, 2008. [doi]

Abstract

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