Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation

Yunhui Huang, Zhijie Lin, Lu Yang. Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation. Internet Research, 32(4):1168-1190, 2022. [doi]

Authors

Yunhui Huang

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Zhijie Lin

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Lu Yang

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