Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation

Yunhui Huang, Zhijie Lin, Lu Yang. Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation. Internet Research, 32(4):1168-1190, 2022. [doi]

@article{HuangLY22-2,
  title = {Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation},
  author = {Yunhui Huang and Zhijie Lin and Lu Yang},
  year = {2022},
  doi = {10.1108/INTR-09-2020-0510},
  url = {https://doi.org/10.1108/INTR-09-2020-0510},
  researchr = {https://researchr.org/publication/HuangLY22-2},
  cites = {0},
  citedby = {0},
  journal = {Internet Research},
  volume = {32},
  number = {4},
  pages = {1168-1190},
}